Content Marketing Strategist


Due to our continued rapid growth, we’re looking for a driven and passionate Content Marketing Strategist to take our inbound marketing efforts to the next level.

As part of the Marketing department, you will be responsible for a core part of our inbound marketing: Attracting and nurturing leads through our educational blogs and forums.

Reporting directly to our Head of Inbound Marketing, your work will help us grow our 1.5M+ annual readers and improve Altaro’s online presence as a thought leader in our space.

You will be a core part of our online marketing strategy and directly impact the growth of our worldwide customer base of over 50,000 customers and network of 10,000+ Partners.

This is a full-time post based in Malta, EU.

Your main responsibilities will be:

  • Building and executing a strategy to convert blog readers, webinar registrants and eBook downloaders into sales-ready leads
  • Optimising conversion rates for email subscribers and building automated email programs and newsletters to nurture early leads
  • Overseeing the development of our blogs and forums to improve functionality, UX and conversion performance
  • Handling day-to-day blog content calendar, as well as editing and publication of blog posts
  • Coordinating the production and updating of blog posts with a team of highly skilled freelance writers and our in-house technical editor, being responsible for the timely delivery of ready-to-publish blog posts and author onboarding & ongoing relations
  • Owning community growth around our educational forums
  • Coordinating the production of high-quality educational videos
  • Working closely with our SEO Manager and outreach specialists to maximise SEO opportunities

Required skills and experience:

  • Minimum of two years in a similar position
  • Conversion-focused mindset with hands on experience in CRO
  • Solid understanding of SEO
  • Experience working with Wordpress
  • Excellent written and spoken English
  • Highly organised, possessing effective coordination, time management and interpersonal skills


  • Affinity with IT and networking/virtualization concepts
  • HTML/CSS knowledge
  • Strong analytical skills and experienced Excel user

This post is a perfect opportunity for a person who wants to:

  • Develop their professional skills working at the forefront of online marketing
  • Work in an international organization targeting a worldwide audience and in a highly competitive industry
  • Work in a highly driven and capable online marketing team

Are you interested in this position? All applications will be treated in the strictest confidence.

Apply for this position

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Join a fast-growing developer of user-friendly backup solutions

Altaro’s headquarters are located in a state of the art building on the island of Malta, in the ‘heart’ of the Mediterranean. Our culture is driven by open discussion, collaboration and respect. We employ an enthusiastic team who understands that one way to innovate continuous data protection (CDP) technology is by taking a step back from the implementation details to understand the customer's objectives, requirements and resources.

The perks that we offer if you join Altaro

  • Prestigious clients
  • Autonomy and flexibility
  • State of the art offices
  • Work with a talented, enthusiastic team
  • Personal development programme
  • Health Insurance
  • Additional leave entitlements – Paternity/Maternity/Adoption leave

Work on an award-winning backup solution that is helping more than 50,000 customers worldwide!

Through great design, technology, innovation and support, Altaro creates backup solutions for small and mid-market businesses and large corporations.

What customers say about Altaro

"We had a server with consistent backup problems. When we switched to Altaro for our backup solution, they helped me fix a problem that haunted us for months. Working with them has always been a pleasure!"

Rachel Lewis Bensinger Consulting

"Altaro Hyper-V Backup is just the program I was looking for. Altaro sets up in just minutes with its very friendly interface. Altaro Hyper-V Backup is a great affordable product that I would recommend to anyone running Hyper-V."

Brice Milla Keystone Technology Consultants