Marketing Copywriter – Technical

LOCATION: MALTA, EU

Hire date: 1 May 2021 onwards

Due to continued growth, we are seeking a stellar technical copywriter to join our international marketing team.

In this role, you will educate and persuade by writing clear, compelling copy to promote our technologies to our target audiences around the world. As part of the Marketing Team, you will show our customers how our offerings help them and persuade them to purchase, subscribe or partner with us.

To occupy the post of Marketing Copywriter – Technical, you therefore need supreme English writing skills coupled with writing experience in the tech industry.

Your responsibilities will include conversion optimization across your B2B copywriting, as you create persuasive copy to promote the benefits of our products and services on our website, marketing materials, ads, lead nurturing campaigns, press releases, and more.

Your main goal is to emphasize our unique selling points and develop convincing calls to action (CTAs), but you must also be able to describe technical features and functionalities.

Key responsibilities:

  • Learn about our products and our positioning to craft clear, compelling copy (in English) for our website and product marketing materials, such as brochures, slide decks, and so on; with the goal of educating and selling
  • Write persuasive copy to promote our company and software solutions via mailers, letters, landing pages, lead nurturing campaigns, press releases, and ads
  • Collaborate with other team members on large- and small-scale marketing projects
  • Interview customers and partners and write case studies; create incisive templates for use by the Sales Team; research and develop white papers; etc.
  • Edit and proofread copy as needed, ensuring it is in line with the company voice and messaging
  • Keep our written materials up to date
  • Liaise with our SEO team to apply best practices to your work
  • Continually sharpen your CTA skills
  • Match the depth of technical info per piece with that of the target audience and their ‘location’ in the customer journey; and ‘translate’ concepts that are too technical into benefits that are easy to understand
  • Perform multivariate testing, log results and make recommendations on how to refine our copywriting for better conversion

Required:

  • 3+ years of proven experience as a copywriter (English) in the technology industry
  • Excellent writing, editing and proofreading skills
  • Strong research skills
  • Creativity
  • Ability to research, keep abreast of and share findings on best practices
  • Experience with SEO
  • Solid communication and interpersonal skills, with a collaborative approach
  • Dynamic, proactive and structured approach to work
  • Ability to achieve goals and meet deadlines
  • Degree in marketing, English, journalism or related field

Are you interested in this position? All applications will be treated in the strictest confidence.

Apply for this position

(Send your CV to careers@altaro.com).

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Join a fast-growing developer of user-friendly backup solutions

Altaro’s headquarters are located in a state of the art building on the island of Malta, in the ‘heart’ of the Mediterranean. Our culture is driven by open discussion, collaboration and respect. We employ an enthusiastic team who understands that one way to innovate continuous data protection (CDP) technology is by taking a step back from the implementation details to understand the customer's objectives, requirements and resources.

The perks that we offer if you join Altaro

  • Prestigious clients
  • Autonomy and flexibility
  • State of the art offices
  • Work with a talented, enthusiastic team
  • Personal development programme
  • Health Insurance
  • Additional leave entitlements – Paternity/Maternity/Adoption leave

Work on an award-winning backup solution that is helping more than 50,000 customers worldwide!

Through great design, technology, innovation and support, Altaro creates backup solutions for small and mid-market businesses and large corporations.

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"We had a server with consistent backup problems. When we switched to Altaro for our backup solution, they helped me fix a problem that haunted us for months. Working with them has always been a pleasure!"

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"Altaro Hyper-V Backup is just the program I was looking for. Altaro sets up in just minutes with its very friendly interface. Altaro Hyper-V Backup is a great affordable product that I would recommend to anyone running Hyper-V."

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