Marketing Copywriter – Technical

Key responsibilities:

• Learn about our products and our positioning to craft clear, compelling copy (in English) for our website and product marketing materials, such as brochures, slide decks, and so on; with the goal of educating and selling
• Write persuasive copy to promote our company and software solutions via mailers, letters, landing pages, lead nurturing campaigns, press releases, and ads
• Collaborate with other team members on large- and small-scale marketing projects
• Interview customers and partners and write case studies; create incisive templates for use by the Sales Team; research and develop white papers; etc.
• Edit and proofread copy as needed, ensuring it is in line with the company voice and messaging
• Keep our written materials up to date
• Liaise with our SEO team to apply best practices to your work
• Continually sharpen your CTA skills
• Match the depth of technical info per piece with that of the target audience and their ‘location’ in the customer journey; and ‘translate’ concepts that are too technical into benefits that are easy to understand
• Perform multivariate testing, log results and make recommendations on how to refine our copywriting for better conversion

Required:

• 3+ years of proven experience as a copywriter (English) in the technology industry
• Excellent writing, editing and proofreading skills
• Strong research skills
• Creativity
• Ability to research, keep abreast of and share findings on best practices
• Experience with SEO
• Solid communication and interpersonal skills, with a collaborative approach
• Dynamic, proactive and structured approach to work
• Ability to achieve goals and meet deadlines
• Degree in marketing, English, journalism or related field