Inbound Marketing Manager

LOCATION: MALTA, EU

Due to our continued rapid growth, we're looking for a driven and experienced Inbound Marketing Manager to bring our inbound marketing efforts to the next level.

Forming part of a dynamic Marketing department, you will be responsible for the performance and development of key core online marketing areas: SEO, Content development and marketing as well as Social Media. To help you achieve your mission goals, a team of four experienced and skilled online marketers will report directly into you.

Your team's work will help us grow our audience of 1.5M+ annual readers to our "Dojo"-themed educational blog platform and contribute to delivering outstanding webinars and eBooks that each attract thousands of IT pros.

Collaborating with the email marketing team, you will structure advanced email streams to keep engaging our audiences with relevant, top notch educational content.

Working in a young but fast-growing company, your work will directly impact the growth of our worldwide customer base of over 50,000 customers and network of 10,000+ Partners.

This is a full-time post based in Malta, EU.

Key areas of responsibility include:

  • Develop and implement strategies to:
    • Increase the number of sales-ready product trial leads generated through SEO, content marketing and marketing automation
    • Accelerate the growth of our 1.5M+ million readers base through Organic Search, Social Media and other channels
    • Sign up more readers to become part of our community
    • Further improve content quality to keep making a lasting impression with whoever engages with our content
  • Oversee and lead educational content marketing and production team
  • Own the production of product-focused educational content, e.g. videos and whitepapers
  • Oversee and support SEO efforts to ensure content quality and relevancy is the best it can be, while enabling solid SERP, traffic and conversion performance around educational content from organic search
  • Collaborate with our marketing automation team build and optimize email flows as part of our lead nurturing efforts
  • Research and analyze content consumption and audience engagement to optimize content production
  • Seek and capitalize on opportunities found to optimize processes in content production as well as campaigns
  • Provide guidance and mentoring to develop team members' skills and improve their performance
  • Monitor competitor content marketing activities
  • Manage a team of four online marketers, providing guidance and mentoring them to develop their skills and improve their performance

Being part of a fast-growing Marketing team, you may be involved in areas outside of your main responsibilities, as needs and/or opportunities arise.

Required skills and experience:

  • Minimum 5 years' experience in the areas of SEO, content marketing and Social Media and wider knowledge of other online marketing channels and how they complement each other
  • Minimum 3 years' experience in managing performance-focused teams
  • Goal-driven personality with a strong desire to achieve in a team environment
  • Comfortable outsourcing to and working with agencies and freelancers
  • Strong analytical skills and experienced Google Analytics and Excel user
  • Excellent communicator and creative thinker
  • Highly organized, possessing effective coordination, time management and interpersonal skills
  • Strong project management and communication skills
  • Excellent written and spoken English

Assets:

  • Experience in developing marketing automation programs and working with related platforms
  • Experience in and affinity with the IT industry
  • Working knowledge of Sales CRM platforms
  • Experience in building communities through the use of forums and membership or subscription-based content platforms

Are you interested in this position? All applications will be treated in the strictest confidence.

Apply for this position

(Send your CV to careers@altaro.com).

Join a fast-growing developer of user-friendly backup solutions

Altaro’s headquarters are located in a state of the art building on the island of Malta, in the ‘heart’ of the Mediterranean. Our culture is driven by open discussion, collaboration and respect. We employ an enthusiastic team who understands that one way to innovate continuous data protection (CDP) technology is by taking a step back from the implementation details to understand the customer's objectives, requirements and resources.

The perks that we offer if you join Altaro

  • Prestigious clients
  • Autonomy and flexibility
  • State of the art offices
  • Work with a talented, enthusiastic team
  • Personal development programme
  • Health Insurance
  • Additional leave entitlements – Paternity/Maternity/Adoption leave

Work on an award-winning backup solution that is helping more than 50,000 customers worldwide!

Through great design, technology, innovation and support, Altaro creates backup solutions for small and mid-market businesses and large corporations.

What customers say about Altaro

"We had a server with consistent backup problems. When we switched to Altaro for our backup solution, they helped me fix a problem that haunted us for months. Working with them has always been a pleasure!"

Rachel Lewis Bensinger Consulting

"Altaro Hyper-V Backup is just the program I was looking for. Altaro sets up in just minutes with its very friendly interface. Altaro Hyper-V Backup is a great affordable product that I would recommend to anyone running Hyper-V."

Brice Milla Keystone Technology Consultants