Head of Inbound Marketing

Key areas of responsibility include:

• Develop and implement strategies to:
  • Increase readership and reach of produced content
  • Increase product trial leads through SEO and content marketing
  • Increase conversions on content offers and sales-ready leads delivered through nurturing campaigns
  • Increase engagement with and consumption of educational content, building a loyal audience and community around Altaro
• Support and lead SEO efforts to ensure content quality and relevancy is the best it can be, while enabling solid SERP, traffic and conversion performance from organic search
• Research and analyse content consumption, audiences and competing content publishers
• Design and optimise email-based nurturing streams on our marketing automation platform, collaborating with our in-house email marketing and automation specialists
• Seek and capitalise on opportunities found to optimise processes in content production as well as campaigns
• Provide guidance and mentoring to develop team members’ skills and improve their performance
• Design and improve tracking and reporting capabilities with the inbound marketing team

Being part of a fast-growing marketing team, you may be involved in areas outside of your main responsibilities, as needs and/or opportunities arise.

Required skills and experience:

• Minimum 5 years’ experience managing teams of marketing specialists and managers
• Minimum 5 years’ experience in SEO and content marketing
• Confident Google Analytics, Google Tag Manager and Search Console user
• Goal-driven personality with a strong desire to achieve in a team environment
• Strong analytical skills and experienced Excel user
• Bridge-builder and strong collaborator with internal teams
• Excellent communicator and creative thinker
• Highly organized, possessing effective coordination, time management and interpersonal skills
• Excellent written and spoken English

Assets:

• Experience in Social Media strategy (organic/paid)
• Experience in developing marketing automation programs, for lead nurturing and scoring
• Experience in and affinity with the IT industry
• Experience using Sales CRM platforms such as Salesforce and SugarCRM
• Experience in building communities through the use of forums and membership or subscription-based content platforms