Marketing Automation Specialist


Due to continued growth, we are seeking a Marketing Automation Specialist to manage campaigns targeting 200,000+ contacts and head our lead nurturing and marketing automation initiatives.

With more than 40,000 customers and 9,000+ partners worldwide, we are expanding at a rapid pace and are looking for an individual with expertise in lead nurturing (automation) and email marketing to join our team.

Forming part of the Marketing Department, the Marketing Automation Specialist is responsible for working with our marketing automation and sales CRM platforms to plan, execute, monitor and tweak world-class lead nurturing programs and demand generation campaigns.

The role involves examining the customer and partner journeys, mapping content accordingly and handling lead management (and scoring) as well as flow between the different platforms and databases involved.

In this role, you will also own our email marketing and lead nurturing efforts, ensuring that we keep up to date with best practises relating to email marketing developments, Sender Score/reputation management, list management/hygiene and GDPR compliance.

Furthermore, you will be responsible for AB testing to continuously improve and develop email campaign performance.

The ideal candidate possesses a combination of strategic and tactical skills, including communications, marketing and sales process acumen, and use of metrics and analytics.

Key responsibilities:

  • Map various customer and partner journeys and plan for the appropriate content for each step
  • Assist in the development of content for demand generation and lead nurturing campaigns, including emails, landing pages, webinars, calls to action and any other relevant content to support the campaigns
  • Implement and tweak marketing automation lead nurturing and drip campaigns; and be the main liaison with email marketing platform vendors
  • Continuously identify, define, share and update the Company’s email marketing and lead automation best practices, rules and guidelines
  • Collaborate with Sales and IT on the development of lead management processes, which will include lead definitions, lead scoring models, service level agreements, business and routing rules, lead nurturing programs, etc.
  • Support the technical implementation of campaign strategies including contact strategies and flows, lead routing, lead scoring, lead modelling, lead nurturing, lead fatigue and opt-out across all media channels
  • Be responsible for the running and development of our email marketing and automation platform and continuously ensure that our email marketing practices adhere to the latest best practices
  • Assist and provide counsel to the marketing teams to configure, build and test campaigns in the marketing and sales automation tools
  • Advise on and administer AB testing programs for email marketing campaigns and serve as an advisor to our web design and copywriting teams, ensuring best practices are implemented for email marketing
  • Create dynamic marketing dashboards for consistent communication and reporting and to continuously improve email marketing and nurturing performance


  • Experience in developing multi-channel, integrated demand generation campaigns, with a strong background in email marketing
  • Ability to run AB tests and implement the necessary changes depending on results
  • Understanding of how to manage and implement a lead management process through the buying cycle: data, lead qualification, lead routing, lead nurturing and metrics
  • Proficiency in the use of email marketing and/or automation platforms
  • Ability to research, keep abreast of and share findings on best practices
  • Strong communication and interpersonal skills with collaborative, team-spirited approach
  • Ability to achieve goals and meet deadlines
  • Dynamic, proactive and structured approach to work

Are you interested in this position? All applications will be treated in the strictest confidence.

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Altaro’s headquarters are located in a state of the art building on the island of Malta, in the ‘heart’ of the Mediterranean. Our culture is driven by open discussion, collaboration and respect. We employ an enthusiastic team who understands that one way to innovate continuous data protection (CDP) technology is by taking a step back from the implementation details to understand the customer's objectives, requirements and resources.

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